One Store, Two Customer Experiences

Bodydanza.it is an Italian dancewear eCommerce store serving both B2C + B2B clients, including dance schools and instructors. Using B2B Wholesale for WooCommerce, they built a dedicated B2B purchasing experience with school-specific pricing and a separate registration process.

Bodydanza.it is a specialist dancewear retailer offering leotards, pointe shoes, rhythmic gymnastics apparel, and dance accessories for adults, children, and professionals. Alongside their retail operation, they serve a significant B2B customer base of dance schools and instructors who require reserved pricing. They also needed a dedicated purchasing experience separate from standard retail.

Bodydanza.it needed to serve two distinct customer types from a single WooCommerce store: retail shoppers and approved B2B accounts. Managing school-specific discounts and reserved price lists manually was not scalable. They needed a structured way to onboard business customers, approve their accounts, and automatically apply the correct pricing once logged in.

Bodydanza.it integrated AI-Powered B2B Wholesale for WooCommerce directly into their store. The plugin enabled a dedicated school registration form where dance schools and instructors can apply for a business account. Once approved, B2B customers log in and automatically access reserved pricing and school-specific discounts. It was completely separate from the retail (B2C) experience. But B2B and B2C both check out through the same standard WooCommerce store.

With B2B Wholesale for WooCommerce, Bodydanza.it runs a fully structured B2B operation alongside their retail store. Their clients get a dedicated account experience with automatic role-based pricing, eliminating manual discount management. It provides their customers a seamless, professional purchasing journey from registration to checkout.